![]() The message of Que Será Será is clear: Samsung is a leader in innovation and opportunity, continuously reshaping the future for its users. ![]() The epic spot brings us into the future, showcasing the potential of technologies to come - seamless multi-device experiences, artificial intelligence, radical new displays - and teasing Samsung’s 5G products and foldable display technology not yet available to the public. Samsung approached the world with a bold vision when it launched 'Do What You Can’t' in 2016 and that legacy continues with a rallying call for those of us who believe the future is ours to shape. In a year that will see enormous transformation with the launch of Samsung’s upcoming products, the newest campaign juxtaposes a classic song and it’s hands-off spirit with the brand’s emphatic, forward thinking leadership stance: What we create today lets you create the future. ![]() Que Será Será epitomises Samsung’s mission to see the world as it could be, instead of accepting the limits of today.
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